Before the first weekend of a new theatrical release ends, entire films are pirated and posted online, leaving Telugu cinema wide open to digital loot. With losses estimated at ₹3,700 crore in 2024, the industry is shifting from damage control to decisive action through police arrests, court orders and digital tracking. From cam prints to crypto deals, the network is organised, but with enforcement intensifying, there is hope that the plot is slowly but surely turning. A report by Sangeetha Devi Dundoo
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